Marketing Executive

Job Description

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, social media, Corporate Communication, etc. to support the marketing strategy and objectives for the portfolio of Contracted Brands.

Job Description: 

• Work cohesively with all members of the marketing team to create an omni channel activation plan and drive implementation to maximize brand exposure.
•  Assists the function to prepare regular reports and analysis on return on investment (ROI)Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives.
•  Identify activation opportunities across channels and recommend innovative solutions.
• Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities).
• Execute approved social media calendars in line with brand guidelines
• Craft and liaise on briefs for content creation in line with brand guidelines
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Maintains records related to marketing expenses, and regularly updates management on budget expenditure and overall costs
• Proficient user of MS Office (Excel, PPT, etc.)

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development. 
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Functional/Technical Competencies:

• Social media management
• Content planning
• Vendor management
• Creative problem-solving