Marketing and Communication Manager

Job Description

Implementing marketing plan and budget for the facility

• Support in the planning of marketing startegies for the Entity. And implementation of all marketing startegies in the Entity.
• Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods
• Allocating and controlling marketing budget across internal and external sponsorship, profiling and advertising costs
• Reviewing and approving subordinate budget inquires when required
• Implementing the marketing and communication strategy to meet academic and  clinical objectives  Implementing the advertising and media plan

Conducting Market Research

• Evaluating products, prices and services to maintain highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion and services
• Identifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirations
• Managing and overseeing the production of marketing collateral and other communication material for marketing and customer attraction

Coordinating Events

• Coordinating continuous promotional programs, conventions and meetings
• Ensuring these events are well attended and organized
• Implementing brand positioning, including market activities and forecasting
• Maintaining up to date competitor information so as to ensure facility retains its competitive edge in the marketplace
• Responsible for coordination of communication programs

 Marketing, managing and communicationg the facility brand

• Communicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patients
• Coordinating with media organizations to create awareness about the facility and promote the facility’s mission, clinical programs, staff and events
• Directing and overseeing all marketing projects and serving as main project manager when required
• Managing production of facility promotional items and gifts
• Driving the implementation of the annual calendar of marketing and promotional events and activities
• Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of facility
• Representing facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner
• Identifying and establishing an appropriate community engagement program in the UAE and in key international markets
• Developing key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas)
• Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility  

Qualifications

Required : 
6-8 years of relevant progressive experience in a similar role with 3 years of supervisory experience
 

Desired : 
Experience in a large healthcare facility