Head of Digital Products
Job Description
Overview of the role
The Head of Digital Products & Customer Experience will drive the growth of the business by focusing on consumer insights, customer experience design, and data-backed decisions. This role is critical in delivering best-in-class digital end-to-end customer experiences, from ideation to go-to-market and beyond. You will be responsible for planning and enabling a strategic roadmap for agile web and digital development, integrating CX design, data analytics, and digital/marketing automation.
What you will do
- Define and develop the framework and operating model of the Digital Product & CX
- Lead and manage a team of high-performing product managers through the product lifecycle and development processes
- Develop product management talent and link business objectives to the team’s quarterly and annual goals
- Communicate the product vision and drive different teams to a common goal
- Collaborate with business stakeholders to define the roadmap and corresponding go-to-market strategies
- Manage and coordinate cross-product dependencies across the Automotive division
- Evangelize the product vision and educate stakeholders and internal teams on new feature capabilities
- Support sales teams in pre-sales, sales, and after-sales technical and go-to-market discussions
- Foster a team culture of innovation, creativity, and thinking outside the box
Required skills to be successful
- Suitable university business qualification (Min Degree level)
- Extensive knowledge and experience in Marketing, especially Digital Marketing
- Deep understanding of marketing tools, solutions, and data, including Google Analytics 360 and GA4
- Expertise in Marketing, Digital, CRO, and Online Analytics
- 10+ years of experience in Customer Experience and product management.
- 5+ years of experience with digital technologies and managing teams of product managers/owner
